Thursday, 2 May 2013

evolved idea and presentation to class

So our initial concept and plan for our shoot was to use the character of the white witch and use this on the girl member of our band. We would use symbolism of things in Narnia and play with mimicking scenes and events from the movie.
Our idea has evolved from this as we feel it is too literal and we are using the idea of Narnia and this fantasy world and putting the band in a surreal environment.

CONCEPT STATEMENT:

[ Our concept is to capture the English aesthetic of Narnia and theme of the surreal world being deemed as reality. ]

So we were thinking for the editorial to set it in Chantel's house which is all white which gives it a clinical feel and a sense of mystery to where they are and perhaps they are in this different world like the kids were in Narnia. 


For the Editorial we will be focusing on playing with the notions of reality and how they can be portrayed through fashion. This photo shoot will carry more modern myth than the personality of the band whilst using English look for Autumn Winter 14/15.
For the street poster we will be focusing more on the band, their personality and the brand of the band as it is advertising. We will use sutble modern myth symbols through styling.
Here are some of the slides we showed to the class: 






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